Halleynet Headspace

They spent millions, (alledgedly) top marketting and advertising types sat round in their flash suits and power dresses in some top London/New York design agency. What catch phrase can we use- it has to be catchy, memorable…. Weeks and then it came:

Bacardi Mojito…. the original mojito

I mean- thats it? how much time and effort does it take to come up with a catch phrase that crap?

Hardly likely to etch itsself in our conciousness like “the futures bright….” or “the real thing” is it.

Jeeez!